Marketing, Outreach and Public Engagement
Marketing, Outreach, and Public Engagement Resources for Rural Transit Managers
Marketing:
- National RTAP's Leveraging Social Media: Spreading the Word and Enhancing Community Participation
- National RTAP's Marketing Transit Toolkit (includes a digital library of templates, photos, and illustrations)
- APTA's Past AdWheels Winners Archive (examples of great transit marketing)
- Best Practices and Marketing to Increase Rural Transit Ridership and Investment (unpublished research report sponsored by the Transportation Research Board)
General Communications:
Web-Based Communications:
- National's RTAP's Driving Your Online Presence: The Importance of Creating a Website for Your Transit Agency
- National RTAP's Best Practices Spotlight Article: Social Media
- National RTAP's GTFS (General Transit Feed Specification) Builder
- National RTAP's Website Builder
- TCRP's Uses of Social Media in Public Transportation (Synthesis 99)
Reaching Out to Specific Populations:
- Transit Planning 4 All Tipsheet: Friendly Meetings for English Language Learners
- TCRP's Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families (Report 164)
- US Department of Justice's Tips and Tools for Reaching Limited English Proficient Communities in Emergency Preparedness, Response, and Recovery
- NADTC's Every Ride Counts campaign (reaching people with disabilities, older adults, and caregivers)
Updated 7/19/2024